SMEAD UNVEILS NEW SafeSHIELD™ TECHNOLOGY

Coated Fastener Technology Offers "The Feel-Good Solution for Documents and Fingers™"

SMEAD UNVEILS NEW SafeSHIELD™ TECHNOLOGY

HASTINGS, Minn. (March 23, 2010) — Smead®, a leading provider of filing and organizational products, today announced the introduction of SafeSHIELD™ Coated Fastener Technology, an exclusive innovation featuring Smead's proprietary smooth coating that will replace ordinary fasteners on more than 150 current Smead fastener folders and classification folders.

"We are constantly looking for ways to help busy professionals work better, smarter and faster," said Jim Riesterer, Vice President of Marketing at Smead. "SafeSHIELD coated fasteners were developed to provide welcome relief to anyone who suffers the torn papers, finger cuts and crinkled metal of traditional fasteners. We like to think that it now feels better to be organized, both literally and figuratively!"

Smead's SafeSHIELD Coated Fastener Technology is the product of extensive, proprietary consumer research and offers three primary benefits to address challenges experienced by over 60% of fastener product users:

  • No More Hurt Fingers
    Fingers move easily across smooth, coated surface. Plus, no sharp metal edges to cut skin or break nails.
  • No More Torn Papers
    Thicker, coated fasteners prevent troublesome tearing of documents at hole punches. Adding and removing pages from file is now worry free.
  • No More Crinkled Fasteners
    Coated fasteners resist crinkling due to frequent bending of prongs. The days of struggling with deformed fasteners are gone.

In addition to the primary benefits, SafeSHIELD Coated Fastener Technology also prevents desktop scratches and clothing snags that can occur with fasteners that have a metal fastener back on the outside of the folder.

A wide variety of top tab and end tab fastener folders and classification folders will feature SafeSHIELD Coated Fastener Technology. All SafeSHIELD products are backed by a 100% Satisfaction Guarantee, as a testament to Smead's confidence in this superior fastener technology. To find your favorite folder style or gather more information, visit www.smead.com/safeshield.

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Smead Manufacturing Company, a leader in office filing products and records management systems, was established in 1906 in Hastings, Minnesota. Smead is a privately held, certified Women's Business Enterprise (WBE) offering thousands of organizational products for use in the home or office. For more information on Smead's high-quality organizational products, including hundreds of environmentally friendly products made from Sustainable Forestry Initiative (SFI)-certified materials, visit www.smead.com. To find your personal organizing style, visit Smead Organomics at www.smead.com/MyOrganomics.